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assignment-6

Bored with common tourist destinations? 

Discover unexplored paradise in India in this Summer

WHY NORTH-EAST   ?

v The world’s largest river island ….Majuli in Assam
v The Land of the Rising Sun in India …..Arunachal Pradesh
v The cleanest village in Asia …..Mawlynnong in Shillong, Meghalaya.
v The wettest place on earth …Mawsynram in Meghalaya
v The largest tea-growing region in the world …Assam
v The Kaziranga National Park …Assam
v The Loktak Lake-Floating lake…. Manipur.

v Mount Kangchenjunga … Sikkim  and Nepal 

A short break from busy life: 

Travel to North-East for 15 DAYS

 Day 1: Kolkata to Bagdogra Airport

 Days 1-3:  Sikkim State

 Days 3-6: Assam

 Days 6-7: Meghalaya States 

 Days 8-9:Arunachal Pradesh State

 Days 9-11: Nagaland AND Mizoram State

 Days 11-12: Manipur  AND 

 Days 13-14: Tripura State 

 Day 15: Back to Kolkata Airport

Itinerary

Day 1 : Gangtok– What to see

s  Arrive at the Bagdogra airport  where our representative will meet you and transfer you to your hotel in Gangtok .Then Drive to Lachen (9000 fts/127 kkms/5 hrs) Enroute stop by butterfly water falls and the Naga waterfalls. Drive to Chungthang and further to Lachen. Overnight stay at Hotel/Home stay.

Day 2 : Lachen To Lachung

s  Early morning at 4 am Drive to Gurudongmar Lake (65 kms/3 hrs) . Stop by Thangu Police Outpost (Permit formalities)  and hike around the valley (2 hrs).Back to Lachen . Lunch at Hotel/Homestay. After Lunch transfer to Lachung and check into Hotel.
s  Evening free to walk around the town. Overnight stay at Hotel/Homestay.

Day 3 : Depature To Gangtok

s   Breakfast at the Hotel. After Breakfast/Lunch drive back to Gangtok (124 kms/5 hrs) via Mangan,Rangrang,Dikchu. Stop by at Singhik to view Mt Khangchendzonga.

 Day 4-5 : Kamakhya and Majuli

Welcome to Guwahati.  our representative  will assist you to check in at hotel. After breakfast  will arrange a visit  to Kaziranga National Park, the home of the “One Horned Rhinoceros”.n Check in at your hotel/Lodge/resort. n Evening free for leisure.nOvernight stay at hotel.

Next day, after breakfast, visit Kamakhya temple, a Shakti temple, which is known for Hindu Tantric practices, a very ancient temple with sculptures depicting pagan deities.

Jorhat-Majuli-Jorhat

 After lunch, you will drive to Neamatighat, Jorhat where you will take a ferry and cross over to the island of Majuli, that claims to be the largest river island in the world is much threatened by climate change and is estimated to have lost a third of its landmass to erosion in the later part of 20th century.

Day 6-7 :  AssamTea Gardens , Cherrapunjee and Shilong

The majestic green tea gardens and estates of Assam are known for malty flavor and strong color and taste.

Thereafter start your journey to Cherrapunjee, the erstwhile rainiest place in the world. On the way, experience the beautiful rolling hills, the flora and the waterfalls, most importantly the Nohkalikai or Seven Sisters Falls, a seven segmented waterfall which falls from a height of over a 1000 ft. (B,L,D).

Day 8-9: Arunachal Pradesh

Tawang is a huge steep sided valley which is extended upto Arunachal Pradesh. It is a remote area and one of the best places to get a glimpse of the Tibetan Buddhist lifestyle which is slowly disappearing from the world.

Nextday,We will join a hunting trip with some of the local men into the jungle. They usually spend up to a week in the jungle, looking for boar, deer, monkeys, birds, fish and even small river beetles to bring back and eat or sell at the markets. It will take us one day to hike to the hunting site and one day back. We will provide tents but the tribesmen usually sleep under the stars. On the last day we will return to the village and sleep again in the house of a friend of ours.

Sela Pass

Sela Pass is one of the high-altitude mountain pass in India, located in Tawang at an elevation of 4170 m (13,700 ft) and connecting Tawang with the rest country. Beautiful Sela Lake also known as Paradise Lake or frozen lake of Himalaya is situated close to the Sela Pass.

Day 10-11: Enjoy scenic beauty of Mizoram and Nagaland

Day 11-12: Manipur:

Imphal:  The lust green landscapes, beautiful surroundings, unexplored territories and undulating rivers of Imphal make for a great tourist destination.

Moirang is a small town nestled in the state of Manipur. This place has seen wars and upheavals in the past but is beautiful nonetheless. Moirang is famous for the Loktak Lake whose serene water is home to plethora of flora and fauna.

Day 13 -14:Tripura: The land of unity in diversity

Ujjayanta Palace. Take heavy breakfast. 10 to 12 pm -Start with Ujjayanta Palace. It opens at 10 am and close 6 pm. Its in the city so within 15-20 minute you can reach. ...

Neer Mahal. 12-2 you will reach Neer Mahal. 55 km distance. . 45 you can see Neer Mahal.

Tripura Sundari / Matabari Temple Udaipur.

 

Day 15: Back to Kolkata by Air

Total package :

Rs.25,000/person (incl.GST)

*(Airfare on actual)

Best Price Guarantee

We have a best price guarantee. If you get the same product anywhere else at a cheaper price and you inform us about the same on the same day of your booking, we will refund the difference of cost to you.

What's Included

• • Accommodation
  • All accommodations as per itinerary (3 star or similar)
  • Guide
  • Local guides for sightseeing at all places
  • Meals
  • Daily breakfast at hotels
  ü This tour offers Jain, Vegetarian, Vegan and Halal food options on request. Simply let our Customer Support team know the food option that you prefer.
  • Transport
  • All transportation in private AC SUV vehicle with experienced driver
  • Additional Services-
  o   Doctor on call

The Trip Cost Excludes

• ·        Medical expenses (apart from first aid) and insurance of any kind.
  ·        Airport Transfers
  ·        Any expenses arising out of unforeseen circumstances like strike or any other natural calamities or any emergency evacuation expenses.
  ·        Meals at the of local sight-seeing
            ·        Porter to carry personal luggage
            ·        Personal expenses (alcohol, laundry, tips etc.) Lunch and dinner
            ·        Camera fee, where applicable

   Here is a special discount offer. Valid for a Limited Period!!!!!!

2nd Day of Digital MArketing Internship Program - How to make Customer Avatar

It was 2^nd unique day of my journey through the  Digital marketing along with Deepak  as a part of 2^nd internship batch.

My  main intake was

-          Marketing is mainly a conversation. If you cant converse with single person it is not possible to converse with many.

-          Be authentic  while communicating with people on line and earn trust. People are tired with fake people.

-          People with more experience are better marketer. Go out, meet people, make friends and expand your experience to converse with different people on different situations.

-          Awkwardness is an indicator of learning.

-          Customer Avtar plays a vital role in the realm of  online  marketing. Now it is very crucial to identify the actual customer .

Finding Customer Avatar

If  one think that everybody is his customer then in fact, nobody will be the customer. So, it is very essential to define the target customers and then we need to narrowing the target to find ideal customer characteristic. It will help us to make a foundation of a  brand strategy to promote the service or product in different digital channels.

^{Customer avatar for me will be an individual who exemplifies my target customer and conducting survey is for focusing on the cent not on the border.}

^{How to develop a customer} Avatar

For doing so, I have created a customer feedback form with 6 vital points for Small and medium establishment to understand their marketing needs and budget.

For finding a strategy to target SME sector I have created a poll as follows, You can also check the pol in bellow pol link 

  https://docs.google.com/forms/d/e/1FAIpQLSfU7JT6OhG-5rfLUpQBOLAutVCUysiUy7mxxzR_kuuCuBCWvA/viewform?usp=sf_link

Untitled form

 Marketing Support requirement survey for SME

A small survey among SME industries that what kind of support they require. Pls fill the form and submit. Also feel free to contact us if you need further explanation.

1.       What is the nature of your business?

Question type

Manufacturing

Trading

Service Providers

Other…

2. Employee in your company

*

0-10

11-20

100 or more

 3. How you do your marketing?

*

By yourself or public mouth

Have separate Marketing team

3rd Party marketing agency

4. How you Digitize your Marketing

*

Have your own Website

Linkedin Page

Facebook Page

Instagram Page

All Above

5. What support you need most

*

Writing for your Product

Expert support for lead generation from Social Media

Lead Generation from cold emails

Other…

6. How much is your budget per month for Digital Marketing

Bellow 50K

50K-1L

1L-2L

More than 2L

Not decided.

By analyzing the feedbacks, I have decided my customer avatar is

1.       Medium size business owner (11-20 people on board)

2.       Service providers

3.       By yourself or public mouth

4.       Have own website but have less traffic and less presence in social media sites

5.       Willing to generate lids from social media

6.       Have no budget or specific budget for digital marketing.

Based upon the above analysis I will create my strategy to target this category through my post and ads in social media to find my potential customers.

                                                                           

.By attending this seminar it was very clear to me about the method that how we should go forward in systematic manner to create the questionnaires, get response and to create the avatar by analyzing the response data.

Review of  Internship program conducted by Digital Deepak – Day-1

Hello friends,  I have enrolled myself  in digital marketing internship course with Deepak  with lot of excitement in mind as well as endless hope to make 1 crore within 3 yrs. Its my real  confession that On my first lesson , I received a clear snap shot for first time on digital marketing.

I made  my mind to create day wise post of every session for enthusiastic  people like me who wants  to learn digital marketing from the master of this field – he is none other than Mr. Deepak Kanakaraju.

Who Am I?

I am Emeli here, a teacher by passion  and want to be a professional content writer for my  blog  www.embiba.blogspot.com.  I also pursuing my interest in graphic designing and having expertise in Adobe illustrator and Photoshop.

Why I am here?

        MY GOAL: 

    To drive a good traffic to my blog I realized that I need a synchronised initiation of  better content, better SEO optimized key words and better SMM and for that, proficiency  in digital marketing is the only way.

                   

Why this internship ?     
 Friends …. Actually  my journey was started  with free digital marketing course offered by Deepak, the maestro, few days back which helped me a lot to understand the basic of it. It was elaborated in so easy words that tempted me to gather more knowledge on digital marketing  from him.

Recently when I got an opportunity mail from Deepak about the internship program  under his personal guidance I couldn’t stop myself  .Internship is not exactly a classroom teaching with few practical but it is more on practical teaching with an explanation on theory behind it. I have joined the introductory webinar and was confirmed that this is what I am looking for and I grab this opportunity firmly.

What I learnt on 1^st day ?
Session started with a goal setting and description of learn-do-teach cycle which help to learn in depth

    1. Marketing – In deepak's word, All is well if you sell, sell, sell -  is important when it comes to increasing sales by showcasing our products or services. The accessibility of the internet today is enormous. Nowadays the internet is the place for marketers where several vendors represent their product. So,  marketing takes its up-gradation …marketing + technology=digital marketing.

  2. Marketing Traditional Vs. Digital - Traditional marketing includes print media, broadcast media, direct mail, telephone,  etc. has some limitations in terms of reaching to audience  Whereas  One can get maximum reach if he masters  the craft of digital marketing at very low cost compare to traditional marketing.

   3. Integrated Digital Marketing

In Integrated digital marketing, content is the heart of it. And rest of digital marketing tools are connected to it. Sequence wise, Once the content is created, then it comes to SEO and then email marketing and social media marketing. Paid marketing and sell & converts follows the trail.

          

    4. Communication is the key - Digital marketing allows us to reach to the targeted audience through proper communication channels. We can target a specific audience demographically, age wise, gender wise, profession wise  that best fits our services or products.

         For mastering in communication Deepak suggest to

a)    read a lot,

b)   write a lot,

c)    listen to podcast,

d)   watch English sitcoms .

4.    Young entrepreneurs get into the digital marketing business as freelancers, writers, SEO Expertise, Social media marketers etc.. The main emphasis should be on marketer and digital channels are the media of marketing to get familiar with.

    5.  Find you niches : Market is ever expanding… Find your niches, narrow it, focus on it. People will always pay money for value irrespective of economic ups and downs. Three proven major niches are health, money and relationship. For finding a niches, one can take help of

a)    Google auto suggest

b)   Answerthepublic.com

c)    Amazon reviews

d)   Talk to customer

e)    Dig out persons own interest

    6.    Personal branding,  has a vital role in DIGITAL MARKETING . the way in which a person  portray  himself and his skills to the world,. Create a large footprint in internet

In this age defined by FB, LinkedIn and Instagram to name a few, branding oneself is as relevant as ever.

7.    It’s important for your personal brand to be honest, reliable, and genuine. It’s all about making your uniqueness shine.

8.    The most notable being the need for an individual to have a ‘social presence’, which is a part of a larger concept called as personal branding.

Looking forward to attend rest of the courses and you need to wait to get updates. Hope this will help you to find the best and start your journey to digital marketing . Will meet you soon…