2nd Day of Digital MArketing Internship Program - How to make Customer Avatar

It was 2^nd unique day of my journey through the  Digital marketing along with Deepak  as a part of 2^nd internship batch.

My  main intake was

-          Marketing is mainly a conversation. If you cant converse with single person it is not possible to converse with many.

-          Be authentic  while communicating with people on line and earn trust. People are tired with fake people.

-          People with more experience are better marketer. Go out, meet people, make friends and expand your experience to converse with different people on different situations.

-          Awkwardness is an indicator of learning.

-          Customer Avtar plays a vital role in the realm of  online  marketing. Now it is very crucial to identify the actual customer .

Finding Customer Avatar

If  one think that everybody is his customer then in fact, nobody will be the customer. So, it is very essential to define the target customers and then we need to narrowing the target to find ideal customer characteristic. It will help us to make a foundation of a  brand strategy to promote the service or product in different digital channels.

^{Customer avatar for me will be an individual who exemplifies my target customer and conducting survey is for focusing on the cent not on the border.}

^{How to develop a customer} Avatar

For doing so, I have created a customer feedback form with 6 vital points for Small and medium establishment to understand their marketing needs and budget.

For finding a strategy to target SME sector I have created a poll as follows, You can also check the pol in bellow pol link 

  https://docs.google.com/forms/d/e/1FAIpQLSfU7JT6OhG-5rfLUpQBOLAutVCUysiUy7mxxzR_kuuCuBCWvA/viewform?usp=sf_link

Untitled form

 Marketing Support requirement survey for SME

A small survey among SME industries that what kind of support they require. Pls fill the form and submit. Also feel free to contact us if you need further explanation.

1.       What is the nature of your business?

Question type

Manufacturing

Trading

Service Providers

Other…

2. Employee in your company

*

0-10

11-20

100 or more

 3. How you do your marketing?

*

By yourself or public mouth

Have separate Marketing team

3rd Party marketing agency

4. How you Digitize your Marketing

*

Have your own Website

Linkedin Page

Facebook Page

Instagram Page

All Above

5. What support you need most

*

Writing for your Product

Expert support for lead generation from Social Media

Lead Generation from cold emails

Other…

6. How much is your budget per month for Digital Marketing

Bellow 50K

50K-1L

1L-2L

More than 2L

Not decided.

By analyzing the feedbacks, I have decided my customer avatar is

1.       Medium size business owner (11-20 people on board)

2.       Service providers

3.       By yourself or public mouth

4.       Have own website but have less traffic and less presence in social media sites

5.       Willing to generate lids from social media

6.       Have no budget or specific budget for digital marketing.

Based upon the above analysis I will create my strategy to target this category through my post and ads in social media to find my potential customers.

                                                                           

.By attending this seminar it was very clear to me about the method that how we should go forward in systematic manner to create the questionnaires, get response and to create the avatar by analyzing the response data.